Digital Marketing Specialist

Careers
Job Type:

Permanent

Careers
Experience:

3-5 years

Careers
Location:

Bangalore

We are looking for an experienced Digital Marketing Executive to assist in the planning, execution and optimization of our online marketing efforts. The promotion of products and services through digital channels is a complex procedure with great potential which becomes increasingly useful for companies such as ours. The ideal candidate will have a passion for all things marketing and technology. You will be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue. You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign.

Responsibilities:

  • Assist in the formulation of strategies to build a lasting digital connection with clients and partners 
  • Plan and monitor the ongoing company presence on social media (LinkedIn, Twitter, Facebook, etc.) 
  • Launch optimized online ads organically/inorganically to increase company and brand awareness, and lead gen campaigns
  • Be actively involved in SEO efforts (keyword, image optimization, etc.) and inbound marketing efforts
  • Measure campaign ROI and KPIs along with competitor analysis
  • Prepare online newsletters and promotional emails and organize their distribution through various channels 
  • Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)  
  • Collaborate with designers to improve user experience

Requirements:

  • Relevant experience: 3 to 5 years
  • Proven experience as Digital Marketing Executive or similar role 
  • Excellent understanding of digital marketing concepts and best practices 
  • Experience with B2B social media, Google Adwords, email campaigns, and SEO/SEM 
  • Perfect knowledge of web analytics tools (e.g. Google Analytics, WebTrends, etc.) 
  • SEO writing skills and know-how
  • Analytical mindset and critical thinking 
  • Excellent communication and interpersonal skills 
  • BSc/BA in marketing or relevant field is preferred
  • Certification in digital marketing is a plus 
  • Team player with a go-getter attitude

Interested? Apply here

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