EIQ Platform for Hyperautomation in Sales and Marketing
Hyperautomation Enablement Platform for Sales and Marketing
Field Sales Enablement
Hyperautomation for sales and marketing empowers field sales by automating manual tasks, freeing their bandwidth to focus on customers and prospects.
How does it work?
- Field sales teams can use virtual workers to create contacts and opportunities and update status in CRM systems like Salesforce, MS Dynamics, Pega, Oracle, and ServiceNow.
- Automated ML-driven generation of quotes or proposals on behalf of the sales team based on the opportunity context.
- Automation of repetitive activities like opportunity mining, pipeline reports, and revenue forecasts so sales teams can spend more time on the field.
Social-media Customer Engagement
Leverage hyperautomation for sales and marketing to deploy Machine Learning, empowering customer support and marketing efforts across social media channels.
How does it work?
- Implement NLP-based sentiment analysis to understand customer intent and determine Next Best Action.
- Drive sales with targeted and curated offers to move customer engagement on social channels.
- Manage brand reputation effectively by amplifying positive mentions and responding quickly to negative mentions.
Marketing Automation
Hyperautomation for sales and marketing aligns marketing activities with sales objectives through intelligent automation, optimizing processes, and driving impactful outcomes.
How does it work?
- Virtual workers are set up to monitor specific RFP / Bid Sites (for example, public tenders) for new opportunities and notify the sales team.
- Provide the field sales team with market intelligence on keyword-based monitoring of customers as well as competitor websites to identify new opportunities.
- Cross-sell and up-sell opportunity mining using behavior pattern matching and predictive analytics.
Talk to us today to learn how EvoluteIQ helped transform and optimize the social marketing campaigns of a global consumer brand effectively.
Social Media Marketing and Sentiment Analysis Driven Customer Service
Client Context
A multi-national consumer brand had to find an efficient way to maximise the impact of its social marketing campaigns and provide real-time responses to customer service requests through it social handles, without deploying a large team of support agents.
Business Process Area
Marketing and Customer Service
Value Delivered:
- 70% Social Media interactions handled by digital agents
- 60% improvement in marketing offer response rates
- 80% Reduction in operational cost of handling social marketing campaigns