Why India’s GCCs are emerging as the clearest proving ground for enterprise AI ROI
In this ET Edge Insights thought leadership article, Deepak Kinger, Chief Strategy Officer & Co-Founder, EvoluteIQ, gives an intriguing PoV on why India’s Global Capability Centres have become one of the most credible environments for testing whether enterprise AI can deliver measurable value at scale. As we see, more than 1,700 Indian GCCs are employing 1.9 million professionals and contributing $64.6 billion in revenue. This ecosystem offers the process depth, operational complexity, and accountability needed to reveal where AI drives real business outcomes and where it breaks in execution.
Key Insights:
- Why GCCs have become central to assessing whether AI can create sustained enterprise value
- How the real challenge is no longer access to AI, but execution across workflows, approvals, and exception paths
- Why orchestration, governance, auditability, and oversight matter more than model sophistication alone
- How agentic, workflow-driven AI could shape the next phase of enterprise transformation across customer service, finance, risk, and IT.
Deepak Kinger
Chief Strategy Officer & Co-Founder, EvoluteIQ
